WordPress Optimisation
Performance optimisation for WordPress websites
It’s incredibly frustrating when a website takes forever to load. Users develop perceptions of your brand based on their website experience, and performance plays a crucial role in that. My optimization services cater to clients looking to operate a high-level WordPress site, ensuring they meet all the essential requirements for optimal performance.
Loading speed
WordPress sites can be uniquely optimized for enhanced performance, boosting the overall loading speed of the website, including individual pages, form submissions, product purchases, and more.
Google PageSpeed insights
In addition to enhancing overall user experience, a website’s performance—particularly its loading speed—significantly influences its ranking in Google search results, as this is a critical factor that Google considers.
Accessibility
Enhancing your website to accommodate individuals with disabilities is not just a moral obligation; it also positively impacts your Google PageSpeed score and search engine optimization. Major companies, in particular, must ensure they are not alienating users with disabilities from accessing essential information on their sites.
Image Optimisation
One of the easiest and most effective ways to boost your WordPress page speed is by optimising your images—think of it as giving your website a healthy diet! Oversized or uncompressed images are often the biggest culprits behind slow-loading pages, which not only frustrate visitors but also hurt your SEO. Google loves fast websites, and when your pages load quickly, you’re more likely to rank higher in search results. By compressing images, using the right file formats (like WebP), and serving them at the appropriate sizes, you’re not just speeding things up—you’re also sending a strong signal to search engines that your site is well-maintained and user-friendly. Fast, efficient, and SEO-ready: that’s a win-win!
